Water with Virtue

Water with Virtue

Entrepreneur Mark Sweet knew the most sustainable and environmentally responsible source of water was the nearest tap so he invented a process to ensure that source was also the purest and founded Vestal Water.

Mark heard me speaking on ABC Radio about the ‘just like that’ road safety campaign, and the next day called me saying, “You’re the brand marketer for me.”

We created the brand and I wrote the positioning line for Vestal: Water with Virtue.

Today Vestal Water outlets include hundreds of Australia's most iconic hospitality venues, businesses and institutions, with systems installed in every state, territory and quite a number of offshore islands. 

Vestal systems currently eliminate the use of over 4 million single-use water bottles each year.